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| :: Konzultační hodiny :: |
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Konzultace vždy v lichém týdnu na základě předchozí dohody. Možnost domluvy individuálního termínu. |
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Exploring the motivations behind food self-provisioning in the Czech Republic - , 2023 |
CHOCHOLOUŠEK, M. – **HLOUŠKOVÁ, Z. – ŠÍMOVÁ, T. – HUML, J. Agriculture farms product differentiation assessment in the Czech Republic. Agricultural Economics (Zemědělská ekonomika), 2021, roč. 67, č. 3, s. 81-89. ISSN: 0139-570X. |
ŠÍMOVÁ, T. – HUML, J. – CHOCHOLOUŠEK, M. Twenty Years of Research in Agriculture Business Model, Directions for Future. In Agrarian perspectives XXX. Sources of Competitiveness under Pandemic and Environmental Shocks 15.09.2021, Praha. Praha: Faculty of Economics and Management, 2021. s. 279-292. |
CHOCHOLOUŠEK, M. – VOKÁČOVÁ, L. – HUML, J. – ŠÍMOVÁ, T. TRENDS IN FOOD RETAILING, OPPORTUNITIES FOR LOCAL AGRICULTURAL PRODUCTION. In Agrarian perspectives XXIX. Trends and Challenges of Agrarian Sector. PROCEEDINGS of the 29th International Scientific Conference 16.09.2020, Czech University of Life Sciences Prague. Czech University of Life Sciences Prague: Czech University of Life Sciences Prague, 2020. s. 127-133. |
CHOCHOLOUŠEK, M. – HUML, J. FARMERS BUSINESS SCALE RELATION WITH PRODUCT DIFFERENTIATION IN THE CZECH REPUBLIC. In AGRARIAN PERSPECTIVES XXVIII. BUSINESS SCALE IN RELATION TO ECONOMICS PROCEEDINGS of the 28th International Scientific Conference 18.09.2019, Czech University of Life Sciences Prague . Czech University of Life Sciences Prague: Czech University of Life Sciences Prague , 2019. s. 75-82. |
VOKÁČOVÁ, L. – MARGARISOVÁ, K. – HUML, J. – ČERKASOV, J. Sustainable Development Small and Medium-Sized Enterprises Innovation Activities Potential in the Czech Republic . In ENTERPRISE AND COMPETITIVE ENVIRONMENT 22.03.2018, Brno. Brno: Mendel University in Brno, 2018. s. 683-693. |
ČERKASOV, J. – HUML, J. – VOKÁČOVÁ, L. – MARGARISOVÁ, K. Corporate Social Responsibility and Green Marketing as a Part of Firm´s Philosophy. In 21th Annual International Conference - ENTERPRISE AND COMPETITIVE ENVIRONMENT - Conference Proceedings 22.03.2018, Mendel University in Brno. Mendel University in Brno: Mendel University in Brno, 2018. s. 146-155. |
ČERKASOV, J. – HUML, J. – VOKÁČOVÁ, L. – MARGARISOVÁ, K. Consumer’s attitudes to Corporate Social Responsibility . In 20th Annual International Conference - ENTERPRISE AND COMPETITIVE ENVIRONMENT - Conference Proceedings 09.03.2017, Mendel University in Brno. Mendel University in Brno: Mendel University in Brno, 2017. s. 176-183. |
MARGARISOVÁ, K. – VOKÁČOVÁ, L. – KURALOVÁ, K. – ČERKASOV, J. – HUML, J. Key attributes of a regional product: Consumer perception. In 20th Annual International Conference - ENTERPRISE AND COMPETITIVE ENVIRONMENT - Conference Proceedings 09.03.2017, Mendel University in Brno. Mendel University in Brno: Mendel University in Brno, 2017. s. 516-522. |
ČERKASOV, J. – HUML, J. – VOKÁČOVÁ, L. – MARGARISOVÁ, K. Consumer’s Attitudes to Corporate Social Responsibility and Green Marketing. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, roč. 65, č. 6, s. 1865-1872. ISSN: 1211-8516. |
VOKÁČOVÁ, L. – MARGARISOVÁ, K. – HUML, J. – ČERKASOV, J. REGIONAL BRANDS AS AN ATTRIBUTE OF PRODUCT QUALITY. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, roč. 65, č. 6, s. 2131-2140. ISSN: 1211-8516. |
ČERKASOV, J. – VOKÁČOVÁ, L. – HUML, J. – HONZÍK, P. – MARGARISOVÁ, K. Social Responsibility in the Marketing Activities of Small and Medium Farms. In Agrarian Perspectives XXV. – Global and European Challenges for Food Production, Agribusiness and the Rural Economy 14.09.2016, Praha. : Czech University of Life Sciences Prague Faculty of Economics and Management, 2016. s. 77-83. |
MARGARISOVÁ, K. – VOKÁČOVÁ, L. – ČERKASOV, J. – HUML, J. Spotřebitelské vnímání regionálního produktu. In Sborník příspěvků z mezinárodní vědecké konference Region v rozvoji společnosti 2016 20.10.2016, Brno. : Mendelova univerzita v Brně, 2016. s. 575-582. |
MARGARISOVÁ, K. – KALA, V. – HUML, J. – ČERKASOV, J. – KULFÁNEK, P. Customer Perception of Marketing Communication tools. In 18 Annual International Conference - ENTERPRISE AND COMPETITIVE ENVIRONMENT - Conference Proceedings 05.03.2015, Mendel University in Brno. Mendel University in Brno: Mendel University in Brno, 2015. s. 516-523. |
HUML, J. – ČERKASOV, J. – MARGARISOVÁ, K. – KALA, Š. – VOKÁČOVÁ, L. – KULFÁNEK, P. INFLUENCE OF PRINTED LEAFLETS ON CONSUMER PURCHASE BEHAVIOR. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015, roč. 63, č. 6, s. 1905-1911. ISSN: 1211-8516. |
HUML, J. – VOKÁČOVÁ, L. – KALA, Š. Implementation of diversification strategy on farms in the Czech Republic. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011, roč. LIX, č 2, 2011, s. 109-114. ISSN: 1211-8516. |
Gap analysis of the quality of sales service - Ing. Štěpán Kala, MBA, Ing. Lucie Vokáčová, Ing. Jan Huml, 2011 |
HRON, J. – MACÁK, T. – HUML, J. Design of the diversification classifier for agricultural entrepreneurs activities. Agricultural Economics (Zemědělská ekonomika), 2009, roč. 55, č. 12, s. 565 - 570. ISSN: 0139-570X. |
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