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Lidé na ČZU

Abecední seznam

Ing. Klára Margarisová, Ph.D. (10373)

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Citace

VOKÁČOVÁ, L. – MARGARISOVÁ, K. – HUML, J. – ČERKASOV, J. Sustainable Development Small and Medium-Sized Enterprises Innovation Activities Potential in the Czech Republic . In ENTERPRISE AND COMPETITIVE ENVIRONMENT 22.03.2018, Brno. Brno: Mendel University in Brno, 2018. s. 683-693.

ČERKASOV, J. – HUML, J. – VOKÁČOVÁ, L. – MARGARISOVÁ, K. Corporate Social Responsibility and Green Marketing as a Part of Firm´s Philosophy. In 21th Annual International Conference - ENTERPRISE AND COMPETITIVE ENVIRONMENT - Conference Proceedings 22.03.2018, Mendel University in Brno. Mendel University in Brno: Mendel University in Brno, 2018. s. 146-155.

MARGARISOVÁ, K. – VOKÁČOVÁ, L. – KURALOVÁ, K. – HLAVSA, T. Regional Branding: Customers Experience with the Certified Products. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018, roč. 66, č. , s. 1549-1556. ISSN: 1211-8516.

MARGARISOVÁ, K. – VOKÁČOVÁ, L. – KURALOVÁ, K. – KVASNIČKOVÁ STANISLAVSKÁ, L. REGIONAL PRODUCTS: LOCAL CONCEPT AND DIRECT SALES. In AGRARIAN PERSPECTIVES XXVII. FOOD SAFETY – FOOD SECURITY. PROCEEDINGS of the 27th International Scientific Conference 19.09.2018, Czech University of Life Sciences Prague. Czech University of Life Sciences Prague: Czech University of Life Sciences Prague, 2018. s. 174-180.

BERANOVÁ, M. – NAVRÁTILOVÁ, M. – MARGARISOVÁ, K. – LUSTIGOVÁ, L. Consumer’s Perceptions of Food Quality and Labelling in the Czech Republic . In Book of abstract Agrarian perspectives XXVII 19.09.2018, Prague. Prague: , 2018. s. 0-0.

ČERKASOV, J. – HUML, J. – VOKÁČOVÁ, L. – MARGARISOVÁ, K. Consumer’s attitudes to Corporate Social Responsibility . In 20th Annual International Conference - ENTERPRISE AND COMPETITIVE ENVIRONMENT - Conference Proceedings 09.03.2017, Mendel University in Brno. Mendel University in Brno: Mendel University in Brno, 2017. s. 176-183.

MARGARISOVÁ, K. – VOKÁČOVÁ, L. – KURALOVÁ, K. – ČERKASOV, J. – HUML, J. Key attributes of a regional product: Consumer perception. In 20th Annual International Conference - ENTERPRISE AND COMPETITIVE ENVIRONMENT - Conference Proceedings 09.03.2017, Mendel University in Brno. Mendel University in Brno: Mendel University in Brno, 2017. s. 516-522.

ČERKASOV, J. – HUML, J. – VOKÁČOVÁ, L. – MARGARISOVÁ, K. Consumer’s Attitudes to Corporate Social Responsibility and Green Marketing. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, roč. 65, č. 6, s. 1865-1872. ISSN: 1211-8516.

VOKÁČOVÁ, L. – MARGARISOVÁ, K. – HUML, J. – ČERKASOV, J. REGIONAL BRANDS AS AN ATTRIBUTE OF PRODUCT QUALITY. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, roč. 65, č. 6, s. 2131-2140. ISSN: 1211-8516.

VOKÁČOVÁ, L. – MARGARISOVÁ, K. Brands of regional products in the Czech Republic. In Enterprise and Competitive Environment 09.03.2017, Brno. Brno: Faculty of Business and Economics Mendel University in Brno, 2017. s. 919-929.

ČERKASOV, J. – VOKÁČOVÁ, L. – HUML, J. – HONZÍK, P. – MARGARISOVÁ, K. Social Responsibility in the Marketing Activities of Small and Medium Farms. In Agrarian Perspectives XXV. – Global and European Challenges for Food Production, Agribusiness and the Rural Economy 14.09.2016, Praha. : Czech University of Life Sciences Prague Faculty of Economics and Management, 2016. s. 77-83.

MARGARISOVÁ, K. – KURALOVÁ, K. – KVASNIČKOVÁ STANISLAVSKÁ, L. KNOWLEDGE SHARING WITHIN SELECTED COMPANIES IN THE CZECH REPUBLIC. In Proceedings of the 13th International Conference Efficiency and Responsibility in Education 2016 02.06.2016, Prague. Prague: Czech University of Life Sciences Prague Kamýcká 129, Prague 6, Czech Republic, 2016. s. 342-348.

KURALOVÁ, K. – MARGARISOVÁ, K. – KVASNIČKOVÁ STANISLAVSKÁ, L. THE THEORETICAL FRAMEWORK FOR VOLUNTARY IC DISCLOSURE AT CZECH UNIVERSITIES. In Prague. : , 2016. s. 301-309.

MARGARISOVÁ, K. – VOKÁČOVÁ, L. – ČERKASOV, J. – HUML, J. Spotřebitelské vnímání regionálního produktu. In Sborník příspěvků z mezinárodní vědecké konference Region v rozvoji společnosti 2016 20.10.2016, Brno. : Mendelova univerzita v Brně, 2016. s. 575-582.

KURALOVÁ, K. – MARGARISOVÁ, K. Intellectual Capital Disclosure at Czech Public Universities in Relation to the Stakeholder Information Need . Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016, roč. 2016, č. 64, s. 1989-1998. ISSN: 1211-8516.

MARGARISOVÁ, K. – VOKÁČOVÁ, L. Regional Branding: Building Brand Value. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016, roč. 2016, č. 64, s. 2059-2066. ISSN: 1211-8516.

HUML, J. – ČERKASOV, J. – MARGARISOVÁ, K. – KALA, Š. – VOKÁČOVÁ, L. – KULFÁNEK, P. INFLUENCE OF PRINTED LEAFLETS ON CONSUMER PURCHASE BEHAVIOR. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015, roč. 63, č. 6, s. 1905-1911. ISSN: 1211-8516.

KALA, Š. – KURALOVÁ, K. – MARGARISOVÁ, K. – VOKÁČOVÁ, L. MARKETING MANAGEMENT: MONITORING THE INTERNATIONAL ENVIRONMENT FACTORS USING GLOBAL MAPS. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015, roč. 63, č. 6, s. 1929-1936. ISSN: 1211-8516.

MARGARISOVÁ, K. – KALA, V. – HUML, J. – ČERKASOV, J. – KULFÁNEK, P. Customer Perception of Marketing Communication tools. In 18 Annual International Conference - ENTERPRISE AND COMPETITIVE ENVIRONMENT - Conference Proceedings 05.03.2015, Mendel University in Brno. Mendel University in Brno: Mendel University in Brno, 2015. s. 516-523.

MARGARISOVÁ, K. – KURALOVÁ, K. – KVASNIČKOVÁ STANISLAVSKÁ, L. KNOWLEDGE SHARING IN THE FIELD OF HIGHER EDUCATION IN THE CZECH REPUBLIC. In Efficiency and Responsibility in Education 2014 05.06.2014, Praha. Praha: Czech University of Life Sciences Prague Faculty of Economics and Management, 2014. s. 410-416.

KURALOVÁ, K. – MARGARISOVÁ, K. – KVASNIČKOVÁ STANISLAVSKÁ, L. CZECH UNIVERSITIES: PURPOSES OF INTELLECTUAL CAPITAL REPORTING. In Efficiency and Responsibility in Education 2014 05.06.2014, Praha. Praha: Czech University of Life Sciences Prague Faculty of Economics and Management, 2014. s. 343-351.

KVASNIČKOVÁ STANISLAVSKÁ, L. – KURALOVÁ, K. – MARGARISOVÁ, K. – KVASNIČKA, R. SOCIAL RESPONSIBILITY OF HIGHER EDUCATIONAL INSTITUTIONS – THE STUDENTS´ VIEW. In Efficiency and Responsibility in Education 2014 05.06.2014, Praha. Praha: Czech University of Life Sciences Prague Faculty of Economics and Management, 2014. s. 352-359.

KVASNIČKOVÁ STANISLAVSKÁ, L. – KVASNIČKA, R. – KURALOVÁ, K. – MARGARISOVÁ, K. SOCIAL RESPONSIBILITY OF HIGHER EDUCATIONAL INSTITUTIONS – THE COMPARISON OF THE VIEW OF STUDENTS AND POTENTIAL STUDENTS. Journal on Efficiency and Responsibility in Education and Science, 2014, roč. 7, č. 3-4, s. 95-99. ISSN: 1803-1617.

MARGARISOVÁ, K. – ŠŤASTNÁ, K. – KVASNIČKOVÁ STANISLAVSKÁ, L. UDRŽITELNÝ CESTOVNÍ RUCH – SROVNÁNÍ ZVOLENÝCH MEZINÁRODNÍCH PROGRAMŮ EKOCERTIFIKACE. Auspicia, 2012, roč. 8, č. 1, s. 156-160. ISSN: 1214-4967.

MARGARISOVÁ, K. – ŠŤASTNÁ, K. – KVASNIČKOVÁ STANISLAVSKÁ, L. GAME BASED LEARNING: USING OF SIX THINKING HATS METHOD REFLECTION. In The Proceedings of the 9th International Conference on Efficiency and Responsibility 2012 07.06.2012, Praha. Praha: Czech University of Life Sciences Prague, 2012. s. 364-373.

KVASNIČKOVÁ STANISLAVSKÁ, L. – MARGARISOVÁ, K. – KURALOVÁ, K. Corporate Social Responsibility in Banking Sector. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012, roč. LX, č. 2, s. 157-164. ISSN: 1211-8516.

MARGARISOVÁ, K. – ŠŤASTNÁ, K. – KVASNIČKOVÁ STANISLAVSKÁ, L. COMMUNITIES OF PRACTICE IN UNIVERSITY: A PRELIMINARY STUDY. Journal on Efficiency and Responsibility in Education and Science, 2011, roč. 4, č. 3, s. 154-161. ISSN: 1803-1617.

MARGARISOVÁ, K. – ŠŤASTNÁ, K. – KVASNIČKOVÁ STANISLAVSKÁ, L. COMMUNITIES OF PRACTICE AND THEIR INTEGRATION IN THE ORGANISATIONAL PROCESS. Auspicia, 2011, roč. 8, č. 2, s. 59-63. ISSN: 1214-4967.

STANISLAVSKÁ, L. – MARGARISOVÁ, K. – ŠŤASTNÁ, K. International Standards of Corporate Social Responsibility. AGRIS on-line Papers in Economics and Informatics, 2010, roč. Volume II, č. 4-Special, s. 63 - 72. ISSN: 1804-1930.

MARGARISOVÁ, K. – ŠŤASTNÁ, K. – STANISLAVSKÁ, L. COMMUNITIES OF PRACTICE AND THEIR ROLE IN THE FIELD OF HIGHER EDUCATION. Journal on Efficiency and Responsibility in Education and Science, 2010, roč. 3, č. 2, s. 86 - 96. ISSN: 1803-1617.

Společenská odpovědnost podniků - Ing. Stanislavská Lucie; Ing. Stanislavská Lucie; Ing. Šťastná Kateřina; Ing. Margarisová Klára, 2009

Praktické komunity - Ing. Margarisová Klára, 2009

Praktické komunity: srovnání příkladů aplikací konceptu - Ing. Margarisová Klára; Ing. Šťastná Kateřina; Ing. Stanislavská Lucie; Ing. Stanislavská Lucie, 2009

Vykazování intelektuálního kapitálu v oblasti vysokého školství - Ing. Šťastná Kateřina; Ing. Stanislavská Lucie; Ing. Stanislavská Lucie; Ing. Margarisová Klára, 2009

 
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